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The Competitive Edge of Gender Diversity in Corporate Leadership

Yes, of course, you’ve heard it… gender diversity drives corporate performance.

Yet despite this well-established fact, the dearth of women in executive leadership roles remains a perplexing puzzle.

After all, with women comprising more than half of the global talent pool and wielding a staggering 84% of household decision-making power, one would think that corporate boardrooms would be clamoring to tap into this immense potential.

Alas, the question remains: why do so many companies still fall short in this critical arena?

I’d say one of the biggest culprits is unconscious bias. Despite the best intentions, our bias still seeps into hiring and promotion decisions. Lots of qualified women are being overlooked for positions.

How do we counter this?

1. Implement mandatory training programs

This is not only necessary but also a smart move towards a more inclusive and diverse workplace. We all have unconscious biases that impact our decisions, and training helps us to recognize and overcome them. It’s not just a checkbox to tick; it’s a way to ensure that we are tapping into the immense potential of the global talent pool, regardless of gender or other factors.

2. Create opportunities for advancement

Create opportunities for advancement through professional development, mentorship, and leadership training for female emerging executives

When we provide the support and resources necessary for women to connect, collaborate and succeed,  we create possibilities for workplaces to be more diverse, innovative, and successful.

3. Elevate qualified women through professional branding

Give qualified women and minorities in high-profile roles their well-deserved time in the spotlight through professional branding. This is a powerful way to increase their visibility and break down systemic barriers in leadership. Showcasing their achievements, expertise, and insights directly counters unconscious bias. This also creates more visible role models for the next generation of leaders who see the unique perspectives and skills leaders bring to the table. Let’s show the world that leadership knows no gender, race, or ethnicity!

Remember, gender diversity is not just a social concern. It’s a competitive edge.

The winds of change are ever-blowing, and in these tumultuous times, they’re gusting stronger than ever! But with great upheaval comes great opportunity, and those who can adapt and innovate will emerge stronger than ever.

Of course, that’s easier said than done – it takes the sharpest minds, both male and female, to tackle the complex challenges we face today.

And at the helm of it all? Leadership! That’s what separates the winners from the also-rans.


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Speak Easy: CEO’s Guide to Clear, Compelling Communication

By As a leader, your communication style can have a significant impact on your company’s reputation and success.

Here are 5 key elements to keep in mind when crafting your communication style and personal brand as a leader:

1. Clarity

Clear communication builds trust and credibility. Use simple language that is easy to understand. Avoid using industry jargon or technical terms that are not familiar to everyone. When communicating, break down complex concepts with examples and analogies.

2. Authenticity

Your tone and communication style should reflect your unique personality and vision for the company. Be authentic in your messaging and let your passion and commitment shine through. This will help you connect with stakeholders on a personal level and build a strong rapport with them.

3. Empathy

As a CEO, it’s important to understand the perspectives and needs of different stakeholders, including employees, investors, customers, and the public. By communicating in a way that resonates with them and addresses their concerns, you can build stronger relationships and inspire confidence in your leadership.

4. Transparency

Transparency is critical when it comes to building trust with stakeholders. By communicating consistently, you establish a sense of trust and credibility with your audience. Maintaining open lines of communication demonstrates your commitment to accountability and responsibility as a leader. This will also help you establish a reputation as a trustworthy and reliable source of information.

5. Inspiration

As a CEO, you have a unique ability to inspire people to work towards common goals. By communicating consistently and effectively, you provide a clear sense of direction and purpose to your team. This helps to align everyone’s efforts toward achieving the company’s vision and ultimately drives the success of your organization.

Amplify Your Communication Style with Online Branding for Business Impact

In today’s digital landscape, amplifying your communication style through online branding is a powerful way to establish trust and enhance your reputation. By establishing a strong online presence and consistently communicating in a way that reflects the company’s values, you will build credibility, expand the reach of your message to a wider audience and establish yourself as a thought leader in your industry.

Your communication style is a critical factor in establishing trust, credibility, and success. Online branding will help you easily connect with your audience, share valuable insights, generate new opportunities for business growth, and drive business impact.


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Executive Branding: 3 Reasons Why You’re Afraid of Showing Up Online

Personal branding is an important aspect of an executive’s role today. Still if you’re afraid of showing up online, you’re not alone.

Here are three reasons why you’re afraid of showing up online and how we can help you overcome your hesitancy.

1. Lack of planning

Personal branding requires a strategic approach. As an executive you may be hesitant to engage in it if you don’t have a clear plan in place. You may not know what kind of image you want to project, or how to effectively communicate your personal brand to your target audience. Without a plan, personal branding can feel like a daunting and overwhelming task.

One effective strategy to overcome this is to start by identifying your personal brand values and messaging. Think about what makes you unique and what you want to be known for in your industry. This will help to establish the foundation for your personal brand and give you a clear direction.

Next, create a personal branding plan. This plan should include specific goals, target audience, and the channels you will use to communicate your personal brand. Identify the key metrics you will use to measure the success of your personal branding efforts.

Finally, be consistent with your personal branding efforts. The web and social algorithms reward consistency. Remember, personal branding is a long-term process. It takes time and effort to build a strong personal brand, but the benefits are well worth the investment.

2. Fear of missteps

As an executive, you are often in the public eye, and you’re afraid of showing up online out of fear that you will make a mistake. You may be worried about how your personal brand will be perceived by your colleagues, clients, or the general public. You may also be concerned about the impact of any missteps on your professional reputation.

One effective approach to overcoming your fear of missteps is to work with an executive branding expert who can align with your objectives and constraints from the start and set you up for success while also managing any potential risks associated with your online presence. Also, an expert will typically have a  personal branding crisis plan. This plan includes procedures for handling any potential negative feedback or criticism, as well as a strategy for damage control in case of any missteps. Having a plan in place will give you peace of mind and help you to feel more prepared for any potential missteps.

Lastly, and perhaps most importantly, you must be authentic when building your personal brand. Authenticity can help to build trust and credibility with your audience. When you act with integrity your audience is more forgiving of a faux pas. Also being transparent about your values, beliefs, and intentions can help to mitigate the impact of any missteps. Learn from mistakes and adjust. Personal branding is a dynamic process. It’s important to be flexible and responsive to changes in the market as well as your audience. Be prepared to adapt your executive branding plan as needed.

3. Lack of time

Personal branding can be time-consuming. As an executive, you may be hesitant to engage in it because you are unsure of how much time you can commit to it. You may worry that personal branding will take away your ability to focus on your other responsibilities, such as managing your team or meeting deadlines.

At Reactionpower, we work with senior leaders who want to raise the bar with their executive brand but lack time to consistently curate and create relevant, compelling content. Our team prioritizes efficiency with your time and effort. We identify the most effective platforms for your audience and how to reach them with messages that resonate. Not only do we stay up on personal branding best practices and the latest trends, but we also plan ahead, use a content calendar to collaborate with you, and repurpose content as needed. Our goal is to help you stay focused and ensure that you are using your time effectively.

Reactionpower has an impressive track record, having worked with hundreds of senior executives at leading companies worldwide. The team can provide expert guidance on what works and what doesn’t. Reactionpower will help you to put a solid strategic plan in place, refine your messaging and build a strong executive brand in less than 30 minutes a week.

Overall, executive branding is an invaluable strategy to profoundly influence perception and business performance, but it’s understandable if you are hesitant to engage in it. It’s important for you to have a clear plan, be prepared for potential missteps, and be aware of the time commitment required for personal branding to make it an effective use of your time. By being strategic, efficient, and consistent, you can overcome your hesitation and build a strong personal brand as an executive.

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Personal Branding for CMOs: How to Grow Your Reach & Reputation in 2023

As a Chief Marketing Officer, you know that your brand is an integral part of the success of your business. However, you may not realize that personal branding can be just as important as corporate branding in growing reach and increasing your influence. 

Your executive brand is your calling card – whether you want an executive board position, employee buy-in, a successful startup product launch, speaking engagements, a new venture, career transition, or have a company mandate to participate on social media.

The Benefits Of Personal Branding for CMOs

There are numerous benefits to personal branding that can help CMOs reach their goals. 

For starters, personal branding helps establish credibility by demonstrating your unique skills, experience, and personality traits. It also gives you the opportunity to showcase your values, which can help you connect with employees and prospects, while setting you apart from other CMOs. Additionally, personal branding allows you to connect with peers or industry influencers and build relationships which could potentially lead to other business opportunities. 

Your personal brand will help you: 

1. Build your visibility with credibility: By engaging on social media, you will increase your visibility and credibility while strengthening relationships with employees, peers, prospects and other stakeholders.

2. Accelerate business through relationships: As a leader, you have a clear opportunity to propel business growth by providing proximity to your company and essential industry insights, even with brief high-value interactions on social media.

3. Get and share insights: C-suite executives and business decision makers are particularly aware of the power of executive image. 90% believe that their respect and admiration of an organization increased after engaging with a leader’s content, according to the Edelman-LinkedIn B2B Thought-Leadership Impact Study.

Most executives understand that participating on social networks is no longer optional but essential to lead effectively today. During periods of uncertainty, people have a psychological need to access leaders. And with the hybrid, fractured, or semi-remote workforce becoming the norm, more employees rely on social media for information.

How to Get Started With Personal Branding 

Personal branding for CMOs is about creating a recognizable identity for yourself then leveraging it to increase your brand awareness and grow your influence. Personal branding for CMOs doesn’t have to be a daunting task. 

These 3 simple steps can help get you on track. 

In order to build your personal brand: 

1. Start with WHY. Determine your goals. 

2. Define WHO. Define who you are and who you want to reach – your target audience. 

3. Determine HOW. Decide what type of content you can create to reach your audience consistently and engage them with insights. 



3 Personal Branding Tactics That Will Make You Unforgettable

First, create a website where people can learn more about you. You can share information about yourself. Identify and articulate what differentiates you. You can include your origin story, your professional experience, and a few personal interests. You can also create a blog with content on marketing topics that you’re passionate about. 

Next, choose dedicated channels to connect with the people you want to reach, inspire or move into action. Create profiles on relevant social media platforms such as LinkedIn and Twitter. This will help people find you easily and connect with you online.

Finally, Network. Network, network, and network some more. Let your fingers do the walking on LinkedIn. Connect with your top peers and prospects. Connect with other movers and shakers on Twitter. Engage during industry events. A strong leadership network will serve you and your organization well, but it also extends beyond the job. If you have a great reputation within your network, you have the advantage of having a solid group of contacts who can be resources when you need to extend your professional reach.

Focus on Quality Content 

In order to make sure your audience is seeing the best version of you, focus on creating high-quality content that accurately reflects who you are as a brand. Quality content does not have to be long blog posts—it can be videos, podcasts, graphics, or anything that adds value to your audience’s lives and speaks to them in an engaging manner. If you have something interesting or insightful to say, people will pay attention and remember you long after they’ve stopped scrolling through their newsfeeds. Social media algorithms reward engagement which will also help you expand your reach and reputation. 

Integrate with New Technology 

2023 will bring new technology applications that could benefit your personal brand. Whether it’s virtual reality or AI technologies like ChatGPT, these digital tools can be used to create unique experiences for your audience. This could mean creating virtual tours of your office space or using AI-driven chatbots to respond to queries quickly and more efficiently than ever before. Integrating technology into your personal brand is key to staying ahead of the game in 2023. 

Be Authentic 

Above all else, be true to yourself in all aspects of your personal branding efforts in 2023—no matter what strategies you decide to use. Authenticity is essential for building trust with stakeholders, employees, and customers alike. People want to work with executives who are genuine. Ultimately, when you are sincere and true to yourself you will also build stronger and more sustainable connections.  

At Reactionpower we excel at empowering executives to clarify and convey their unique value in an authentic, credible way. Our insights are based on our deep understanding of executives’ priorities and constraints. We’ll help you:

  • Post engaging, effective content on social media
  • Harness the power of automated marketing campaigns
  • Find highly relevant prospects using a social media feature most people don’t know about
  • Use social media and other online tools to actively nurture relationships

Personal branding is an essential part of any successful marketer leader’s toolkit. It allows CMOs like yourself to stand out, create meaningful connections and make an impact. With careful planning and strategic execution, CMOs can expand their company’s reach while also boosting their own credibility as a leader. Combining tried-and-true methods like quality content creation with newer strategies like integrating cutting-edge technology will help ensure your success in 2023 and beyond!

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6 Habits of Highly Successful CMOs

Being a Chief Marketing Officer (CMO) is a demanding job. It takes dedication, hard work, organization skills, attention-to-detail, creativity, strategic excellence—and more. Successful CMOs understand that certain habits help them stay on top of their game.

In this blog post, we will explore six common habits of the most successful CMOs.

1. Successful CMOs Focus On Driving ROI

In order to prove value within an organization, an effective CMO needs to be focused on driving ROI — whether through converting leads into sales and revenue or increasing customer loyalty. Driving ROI includes defining brand strategy and implementing tactics such as personalization, segmentation, cross-channel optimization, multi-variate testing, etc. Successful CMOs focus on developing and executing marketing campaigns that have business impact. 

2. Successful CMOs are Relationship Builders

Strong relationship building skills are crucial for any chief marketing officer. As a marketing leader you need to bring people along effectively in your vision for the company’s future direction. Good leaders know how to motivate their team members, foster collaboration, connect cross-functionally, delegate tasks efficiently, and build relationships with stakeholders. 

While building relationships is essential for any executive in business, it’s especially true for marketing officers. As a CMO, it’s crucial to stay up-to-date on current trends. By actively building a strong network, CMOs can connect with industry peers, partners, prospects and customers at conferences and on social media. Creating these connections helps a marketing leader keep up with emerging trends, generate new ideas for marketing initiatives and stay ahead of the competition. 

3. Successful CMOs are Customer Focused

An effective CMO also knows that customer centricity is crucial to success. They actively work to help customers succeed and seek feedback on what works and what doesn’t. It’s important to connect with customers on a regular basis through personal discussions, social listening, surveys, web analytics and studying metrics so that you can get an accurate read on how they perceive your company’s product or service offering. Listening to their feedback allows you to make changes accordingly and ensure that your marketing efforts are targeted towards their needs and interests. 

Successful marketing leaders today also look into new ways to connect with customers on an emotional level through content marketing initiatives. Content is one of the most effective ways that brands engage with customers online. But not all content is created equal! The key is creating content that connects with your target audience. Great CMOs assess opportunities like executive branding and employee advocacy to scale personalized interactions.

 4. Successful CMOs are Great at Time Management

Time management is key for any executive who wants to succeed in their career because it allows them to prioritize tasks effectively and maximize their productivity levels throughout the day. Successful CMOs have a clear plan with specific objectives. They know how to manage time and stay organized so they can meet deadlines without sacrificing quality or becoming overwhelmed by responsibilities. Setting goals enables you to prioritize your time and tasks effectively. Additionally, as a leader you must have measurable goals which enable you to determine what needs your time.  

5. Successful CMOs are Skilled at Data Analysis

Data analysis is one of the most important skills a CMO needs to have. It helps them understand how their campaigns are performing, identify areas of improvement, and measure ROI. Being able to interpret data is essential for any marketing executive. Successful CMOs are constantly looking for ways to leverage data in order to improve their campaigns. It allows them to make informed decisions based on facts rather than guesswork or intuition.

6. Successful CMOs Manage Resources Efficiently 

In addition to managing data and relationships, successful chief marketing officers manage resources efficiently. They have a sense of how to  keep campaigns and projects running smoothly without going over budget or wasting time on unnecessary tasks. This means they take the time to evaluate budgets, timelines, personnel allocations, etc. They also keep an eye out for new opportunities that may arise due to  market changes or customer behavior trends.  

Successful CMOs Stay Curious, Agile and Action Oriented

In conclusion, being a successful Chief Marketing Officer (CMO) is no easy task. It requires hard work, discipline and dedication as well as the ability to juggle multiple tasks at once. Successful CMOs leverage a myriad of skills to stay on top of ever increasing and endlessly shifting strategic imperatives. From knowing the latest digital marketing trends to keeping up on new technologies, strategies and evolving markets, CMOs must stay curious and agile. These daily habits will give any CMO the edge they need to become successful in this ever-changing digital landscape.

It can be difficult to stay on top of the latest trends and technologies. That’s why it is essential for any business leader to have a good support system. Our team is here to help you stay ahead of the game. Discover how we can work together to get more doneSchedule a strategy session.


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Marketing Strategy: How to Achieve Profitable Growth as the Market Shifts

How can you build a predictable, profitable marketing strategy in a macro environment that’s changing rapidly?

The “growth at all costs” marketing era has shifted to a focus on efficiency and revenue.

While the present feels precarious and the future feels uncertain, there are still ways to ensure your company prospers. Marketing leaders can provide strategic insights that are essential for companies looking to achieve growth in revenue.

Here are a few tips on how to achieve profitable growth even as the market shifts:

1. Don’t be afraid to invest in marketing.

Marketing is the lifeblood of business. Some businesses cut back on marketing when times are tough, but this can be a mistake. Marketing is an investment that will help you reach your target audience, build your brand, and generate sales. Spending a little bit extra on key marketing initiatives during a market shift could make all the difference. Marketing enables you to share how they can solve crucial problems, generate leads and turn prospects into customers. If you have no customers, you have no revenue, no profit, and no business

2. Focus on your core offerings.

When customers are tightening their belts, they’re more likely to gravitate towards businesses that offer value and quality. If you can focus on your company’s core offerings, you’ll be in a better position to compete.

3. Get creative with your marketing strategy.

There’s no need to stick to the same old marketing methods during a recession. Be creative and think outside the box. There are plenty of cost-effective marketing strategies you can use to reach your target audience. Are you going to put more emphasis on customer services or invest in information technology? Is it time to reduce your staff and start outsourcing certain tasks? These types of questions can really make a big difference in your marketing strategy and how you reach your target audience.

By focusing on the core offerings and getting creative with marketing strategies, marketing leaders can help businesses reach their target audiences and generate strong, recurring revenue regardless of the market conditions.


Need help? Let me know!

We have a world-class team of content creators, copywriters, creatives, data scientists, and developers at Reactionpower

If your business is growing fast and you’re looking to maximize the impact of your digital marketing activities by getting the job done right the first time, schedule a free strategy session.


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Juneteenth: How a Digital Marketing Agency is Making Marketing More Inclusive

It came as a pleasant surprise when Senate passed the bill establishing Juneteenth as a national holiday

What may come as no surprise is that digital marketing is significant in the marketplace, even after the pandemic.

79% of people still shop online. 82% of customers want to shop from brands that are aligned with their values, according to the Harris Poll research commissioned by Google.

Thus, digital marketing is proving to be the most cost-effective way to share your values as you reach new potential customers, and I genuinely believe that no company does it better than Reactionpower.

What is Reactionpower?

Reactionpower is a digital marketing agency passionate about transforming businesses for this digital age with high-quality services that drive results. The company delivers services such as digital marketing strategy and execution, social media marketing, paid media, content marketing, executive branding, online reputation management, and more.

How Reactionpower Makes Marketing More Inclusive

The team at Reactionpower is passionate about uncovering transformative business models that boost racial equity, diverse representation, and digital transformation.

The company is committed to making digital marketing more inclusive.

Juneteenth is a good time to honor the contributions that black people make to the American economy. It’s a great time to take steps toward building a stronger economic future for Black communities. 

In the U.S. today, Black, Latinx, and Asian Americans make up more than 37% of the population and represent nearly $4 trillion worth of consumer buying power. Yet many minority groups’ paths to purchase are unknown. In fact, many brands are still not doing enough to be more inclusive. Also, it’s clear that now there’s a voracious need for global solutions that take into account our diverse, expansive human tribe. Additionally, customers across all generations—from Baby Boomers to Gen Z — are demanding more brand commitment to sustainability and social justice. Juneteenth is a special reminder of that. 

Within this context, digital marketing has its own unique set of responsibilities.

Sustainable living is everyone’s business.

The pandemic showed us our connected humanity.

Today the demand for creative solutions is higher than ever. So is the unbounded demand to over-deliver value to customers. Leaders at the top companies want proven professionals that help them see beyond the limited prism of their own experiences.

As a global digital marketing executive, I have developed and managed high-value client relationships and partnerships with professionals from world-class enterprises like Google, Samsung, Apple, AT&T, IBM, Intel, Accenture, Target, and TjMaxx. I believe a company can take an unusual business approach in offering digital marketing services that are actually an advantage in the workforce and build a better world. 

How we help you!

At Reactionpower, we have a world-class team of content creators, copywriters, creatives, data scientists, and developers. We are passionate about helping clients get more done. We are many voices, one team. Together we elevate each others’ thinking and talents. We’re fast, smart, and fearlessly human. We bring our passion and partner with you side-by-side.  We win with authenticity and love what we do.  

If your business is growing fast and you’re looking to maximize the impact of your digital marketing activities by getting the job done right the first time,  schedule a free strategy session with us.

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The future of work is (still) human

Automation and artificial intelligence may be changing the nature of work but innovation and people are inseparable in this world. Even if organizations were stripped-down, the most successful systems will always be supplemented by talent.

As we prepare for a future driven by rapid change, leaders are constantly figuring out how to evolve their business, maximize productivity and support their people.

In my work with senior leaders, several trends keep emerging. I believe 3 elements will future-proof your people and continue to be key in the evolving workplace:

1. Solve complex problems.

In our world, digital dexterity and the ability to deliver results will outweigh tenure and experience. The most high-value work will continue to be cognitive in nature. Employees who apply creativity, critical thinking, and actionable insights to solve complex, ever-evolving problems will thrive.

Here’s how to use your good ‘ol nogging to problem-solve proactively:

  • Adapt a test-and-learn mindset.
  • Accept that the only constant thing is change.
  • Access gaps constantly and think about how you can elevate your approach.

Love this outline from Adam Grant on what proactive problem-solving looks like:

Cynicism: We have a problem, but they don’t want to solve it
Pessimism: We have a problem, but we can’t solve it
Optimism: We have a problem, and we can solve it
Responsibility: We have a problem. Can I help solve it?
Initiative: We have a problem. Here’s how I’m solving it

In our rapidly evolving environment, the key to fulfillment will be in finding your purpose and passion, not just working for money. Businesses will also need to have clearly defined values because employees will actively seek opportunities that tie to their values.


2. Be Agile, flexible, and fast.

Agility will eliminate bureaucracy. Companies that thrive will invest in capabilities that increase collaboration, not middle management. Leaders that nurture speed, agility, and adaptability will continue to thrive. Organizations with layered team structures will become dinosaurs. The new work philosophy will involve designing small, flexible teams in response to fluctuating workloads, intense flurries in response to market shifts, and shrinking time frames.


3. Say bye-bye to business boundaries and buddies.

Remote work has blurred boundaries between work and personal life.

Leaders are scrambling to figure out how to leverage the regular use of artificial intelligence, smart software, and robots. This has sparked the conversation on how to maximize productivity with people and technology 👱+🤖.

Smart machines will soon be our co-workers.

Employees will use avatars, language software, conversational interfaces, and real-time dialect translation to speak with team members across languages and cultures with almost no loss of context or meaning.

Work-life balance will continue to be a challenge. Eventually, technology will assess when people have worked too much and when they need to recharge by monitoring their biorhythms, nutritional requirements, and exercise needs.

Creepy or cool? Curious what you think.

Comment below!

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Africa is the Workforce of the Future

For anyone interested in business, understanding what is going on in Africa is essential.

The opportunities on the continent are immense.

Africa is the world’s second-largest population.

It has one of the largest workforces from the ages of 18 to 30 slated for 2030.

While many other continents are reporting declining populations, Africa still has a high growth rate. Given the current demographic trends, it could well be that over the next 30 years, 25% to 40% of children in the world will be born in Africa.

The young people are native to digital innovation, like elsewhere in the world. The implications of this for the future are immense. With a population that is digitally savvy and growing digital infrastructure, Africa presents very attractive opportunities.

Leapfrog technologies like Mpesa (mobile money) have come out of the continent and inspired the fintech world. Africa continues to make bigger leaps, unconstrained by apparently low starting points.

Technologies that come from the continent show radical change is just a small step away from where it appears today.

Africa’s growth has continued to accelerate.

Over the past decade, Africa’s growth has continued to accelerate.

Emerging markets are grabbing a larger share of global GDP. The developed economies’ middle market which many companies have historically targeted is stagnating. Growth-hungry businesses must therefore learn how to understand and capitalize on the needs of these new markets.

The power of Africa’s digital tech labor force is untapped.

While Africa’s growth has been strong, the employment challenge is perhaps the greatest.

The population is overwhelmingly young. Still, the continent is poised to reap a demographic dividend over the coming decades as its labor force grows to be the largest in the world by 2030 and its dependency ratio declines.

But to capture this potential, Africa must accelerate the creation of wage-paying employment.

The continent does have the potential to significantly increase the number of stable jobs by 2028.

We need to provide opportunities for the immense existing talent.

For a decade now I’ve been focused on how we can get momentum around, not just building infrastructure for the digital economy, but developing talent.

How do you get more people trained up and workforce ready?

To get ahead of that curve we need both top-down government-led initiatives and a bottom-up approach from businesses in terms of training.

We also need to get resourceful in harnessing our existing capabilities and creating real business opportunities.

Our new world demands, not rote memorization or workplace tenure, but meaningful learning and people who apply creativity, and critical thinking to solve complex, ever-evolving problems. Africans have those capabilities in spades.

There are attractive opportunities in tech.

When you look at Africa from just a simple consumer lens, the continent presents a large market with just over a billion people, mostly under the age of 35. They’re underserved in many areas – education, health, financial services, etc. Yet from an enterprise point of view, the continent still appears to have low capacity. People have limited spending power, most businesses are small, and the markets are quite fragmented.

When you look at Africa from a technology lens, however, Africa presents some very attractive opportunities.

Here’s why:

  1. Tech-enabled business models typically aggregate fragmented markets in order to scale distribution.
  2. Technology brings access, efficiency, and affordability to large underserved markets.
  3. The population explosion shows a large potential to scale products and services.

Hence, there’s an immense potential tech market.

Given the increase in broadband penetration and the fact that the population is much more digitally demanding and digitally savvy, the contribution that Africa could make to the world’s economy over the next 20 to 30 years is enormous.

Well-being, security, balance, climate change, pollution, violence, hunger, education, healthcare, inequality, corruption, substance abuse… We can’t solve those types of global problems without Africa. Africa has to play an enormous role in those in those efforts.

Africa has thrived in technology development and adaption in spite of the fact the continent received no marshall plan or policies that extend protection coverage to mitigate the risks associated with disruptions to labor markets.

Africa is a continent of ingenuity.

For too long the digital tech narrative in Africa has focused on creating opportunities for lower-skilled workers or addressing the needs of those “left behind”. This imperial narrative ignores the existing talent and solutions available today.

Instead, the focus should be on making productive investments, creating a clear equitable value exchange, and developing meaningful, material win-win solutions in our world, which is constantly being disrupted.

We can work together to tap into diverse perspectives and accelerate growth.

When we provide brilliant talent with important digital work at meaningful pay we have the power to transform, not just people, but global communities.  The result? New transformative ideas that add tremendous value to the evolving world.

Learn more about how we are building a world that works.

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How to Create Your “New Normal”

For almost 2 years, businesses of all sizes have made triumphant strides toward the ever-evolving “new normal.”

From embracing the digital shift to working with dispersed employees across the globe, companies have rolled with the metaphorical punches as the worldwide pandemic (and the domino effects in its wake) plagued the world.

Both in life and business, elements are still evolving. We must continue to adapt in order to survive and succeed. The secret to redefining normal is taking action today. How can you make small but substantial changes now to better your brand?

Accept change and take massive action towards delivering exceptional solutions to your customers. Responsive enterprises thrive even in uncertain times through customer-centricity, operational effectiveness, and agility.

How will you dominate the new year?

Businesses across the board are already taking action on their strategy to dominate the new year. According to our recent customer survey:

47% of brands are reallocating budgets to align with advances in digital technology.
40% of brands are reallocating budgets to improve brand awareness.
39% of brands are reallocated budgets to gather data-driven insights.

No matter how you plan to define “normal” for your business, approach the new year with a strong start.

3 Actions to Chart Your 2022 Trajectory

Here are three actions you can take right now to build up your digital capabilities in 2022 and beyond:

  1. Build a strong brand with your online assets
  2. Update and strengthen your digital marketing channels
  3. Create relevant, high-value content and measure the impact rigorously

What you do today will impact your tomorrow.

Our team at Reactionpower is here to help you take action, get more done and navigate the changing times.