80% of marketing leaders say the volume of campaigns, requests, and content increased over the last year.
That’s a lot of new work.
We surveyed 259 marketing leaders to understand how they’re overcoming challenges.
Here’s a quick look at the insights we found:
- Marketing leaders are data-rich (but information poor): Nearly half of the leaders say that the “lack of timely data to make strategic decisions” is their #1 inhibitor.
- Workloads are painfully heavy: 86% of marketing leaders say their current workload is causing stress for their team—and increasing volume is just one of the reasons why.
- Tedious tasks are killing productivity: The average marketing leader spends 13 hours per week on manual, operational tasks.
To overcome these challenges and ensure success in 2022, you need 3 key elements:
Your strategy ensures you will measure what matters.
As the marketing leader, you must consider the bigger picture: How does marketing play a role in your company’s success? How can you reach your ideal customer in a competitive field? What is your customer’s experience? What do customers want throughout the entire lifecycle and buying journey? And, can the company meet those buyers’ needs with the maximum return on investment? These questions go beyond marketing efficiency and push the boundaries of marketing innovation to move the needle on sales, customer loyalty, and lifetime customer value.
When everyone understands your larger strategy, they see how their progress can directly impact success, creating an aligned approach to data. Focus ensures you’re tracking the most important key performance indicators (KPIs).
You can then structure data efficiently into timely insights to make strategic decisions.
#2. Solid Execution
A brilliant strategy can put you on the competitive map, but only solid execution can keep you there. You have to be able to deliver on your intent.
The secret to successful strategy execution is superpowers: a team that helps you get more done while you sleep.
As the marketing leader, you’re the face organization, the brand storyteller, the innovation catalyst, and the implementer of customer-driven growth. You are focused on operational efficiencies with an analytic mindset while creatively conceptualizing how to meet unmet needs in the marketplace and drive the next iteration of growth.
You cannot do it all.
Delegate operational responsibility, so you can focus on more strategic issues.
Make sure everyone has a good idea of the decisions and actions for which they are responsible. Provide information, structure, and motivators. Link performance to rewards.
Work with Reactionpower to do less work and get more done. We match busy business leaders like you with highly efficient professionals who have the skills to keep up with your demands and accelerate your growth.
Leaders thrive when the proper support and resources have been invested to maximize productivity.
Align with the CEO or executive leadership suite on the success metrics and the support available to achieve your mutual vision. Ensure you are resourced appropriately for the anticipated outcomes. The range of job duties and skills required of marketing leaders can be all over the map. Therefore, if not discussed, the expectations can be unclear or unrealistic. This unhealthy dynamic can set marketing executives up to fail.
Assess areas where you can get quick wins.
At Reactionpower, our goal is to help you get more done. We’ll help you crush milestones and show momentum to garner more organizational support. We serve as an extension of your team. You work with the same dedicated people so even complex, ongoing tasks are handled with quality and consistency.
Stop doing manual, operational tasks that drain your energy. Our highly technical skilled workforce enables your team to delegate so you can focus on growth and create success.