Wandia's World

4 New Mobile Moments Which Are Revolutionalizing Marketing

In 2011, Google released an e-book titled winning the zero moment of truth (ZMOT). In this research, Google discussed the Zero moment, which basically refers to the point when a consumer decides to research a certain product. Usually, this happens long before the seller knows about the consumer’s existence.   With the…..

Begin Today

Yesterday ended at midnight. Today is a brand new day. And it’s yours and mine. So I’ve decided to be delighted at the prospect of a new day, a fresh try, one more start. I’ve decided to believe that perhaps there’s a bit of magic waiting somewhere behind the morning……

Words Of Hope And Perseverance

The poem Continue was written by Maya Angelou Words of hope and perseverance… a message of empowerment and hope, of courage and generosity, a call to action and an answer to the question all of us ask ourselves about our ability to make a difference in our own lives and…..

Marketing Technical B2b Products In A Digital World

How Brilliant Marketers Leverage Content, Customer Insights and Big Data To Win Given the long sales cycle, digital marketing in the B2B technology sector has remained relatively static, focused only on incremental changes. However, business leaders are realizing that in today’s climate, incremental innovation is like walking on quicksand –…..

What We Appreciate, Appreciates.

Appreciation is the highest form of prayer, for it acknowledges the presence of good wherever you shine the light of your thankful thoughts. – Alan Cohen, Handle with Prayer I think of appreciation as inspired action, a compelling desire to respond to our blessings and gifts, ignited by gratitude. When…..

Forget The Trivial Focus

We are all going to die, all of us. That alone should make us work together, love each other – seek to make each other’s time here on earth just a little more fun, pleasant and bearable but it doesn’t. We are terrorized and flattened by trivialities. We are eaten…..

First Principles Thinking For Innovation

Top two tips from  Elon Musk: –Actively seek out and listen to negative feedback –Reason with first Principles rather than by analogy. Boil things down to the most fundamental truths then reason up from there (see details below) In Silicon Valley it’s often common to pitch by comparing our products,…..

Time & The Art Of Stress-free Productivity

Time is precious. You don’t have enough time to do everything in the world. Spend your time on the things that matter. Time is perishable, once passed can not be recovered. You can not save it or turn the clock back. It is irreversible, irreplaceable –  when gone is gone for ever. Take care of…..

Life Is Too Short To Wait

Life is too short to wait! Life wasn’t always glamorous. Somewhere splattered throughout the cosmos are a lot of broken hearts, lost dreams, crushed hopes, flat tires, scraped knees and late night buckets of ice cream. Tear-stained t-shirts mark the track of time where “Dear John” letters, cards offering condolences…..

The Train Of Life

I found this quite inspiring and I hope you like it. Life is like a journey on a train, with its stations, changes of routes, starts and stops! At birth we boarded the train and met our parents. We blieve they will always travel on our side. However, at some…..