It came as a pleasant surprise when Senate passed the bill establishing Juneteenth as a national holiday.
What may come as no surprise is that digital marketing is significant in the marketplace, even after the pandemic.
79% of people still shop online. 82% of customers want to shop from brands that are aligned with their values, according to the Harris Poll research commissioned by Google.
Thus, digital marketing is proving to be the most cost-effective way to share your values as you reach new potential customers, and I genuinely believe that no company does it better than Reactionpower.
What is Reactionpower?
Reactionpower is a digital marketing agency passionate about transforming businesses for this digital age with high-quality services that drive results. The company delivers services such as digital marketing strategy and execution, social media marketing, paid media, content marketing, executive branding, online reputation management, and more.
How Reactionpower Makes Marketing More Inclusive
The team at Reactionpower is passionate about uncovering transformative business models that boost racial equity, diverse representation, and digital transformation.
The company is committed to making digital marketing more inclusive.
Juneteenth is a good time to honor the contributions that black people make to the American economy. It’s a great time to take steps toward building a stronger economic future for Black communities.
In the U.S. today, Black, Latinx, and Asian Americans make up more than 37% of the population and represent nearly $4 trillion worth of consumer buying power. Yet many minority groups’ paths to purchase are unknown. In fact, many brands are still not doing enough to be more inclusive. Also, it’s clear that now there’s a voracious need for global solutions that take into account our diverse, expansive human tribe. Additionally, customers across all generations—from Baby Boomers to Gen Z — are demanding more brand commitment to sustainability and social justice. Juneteenth is a special reminder of that.
Within this context, digital marketing has its own unique set of responsibilities.
Sustainable living is everyone’s business.
The pandemic showed us our connected humanity.
Today the demand for creative solutions is higher than ever. So is the unbounded demand to over-deliver value to customers. Leaders at the top companies want proven professionals that help them see beyond the limited prism of their own experiences.
As a global digital marketing executive, I have developed and managed high-value client relationships and partnerships with professionals from world-class enterprises like Google, Samsung, Apple, AT&T, IBM, Intel, Accenture, Target, and TjMaxx. I believe a company can take an unusual business approach in offering digital marketing services that are actually an advantage in the workforce and build a better world.
How we help you!
At Reactionpower, we have a world-class team of content creators, copywriters, creatives, data scientists, and developers. We are passionate about helping clients get more done. We are many voices, one team. Together we elevate each others’ thinking and talents. We’re fast, smart, and fearlessly human. We bring our passion and partner with you side-by-side. We win with authenticity and love what we do.
If your business is growing fast and you’re looking to maximize the impact of your digital marketing activities by getting the job done right the first time, schedule a free strategy session with us.