Interactive web and mobile browsers, communities, social networks, wikis, blogs, and microblogs are all part of our lives now … all that’s missing is participation… by more people and companies – and that’s coming. Rapidly!

Within a few years companies that don’t engage in this sort of activity will look dated. What would you think of a company that had one static graphic and no links on it’s home page? In 1995, that was typical. Now it’s laughable. And in the same way soon companies that aren’t wired into this new interactive world will look very twentieth century – which is to say, out of touch.

This future will foster a culture of responsiveness that’s needed to create effective long-term strategies. Big thinking comes with the territory. Companies will need creative minds that can adapt quickly to a ever-evolving landscape.

People pay more to be entertained than to be educated, so companies will need big thinkers who embody a fun, innovative, collaborative spirit. Big thinkers who can work with others to come up with creative ways to provide personalized content fed by an individual’s social networks and accessible on the go via mobile phones and tablets.

It’s big thinkers and innovative players with emotional intelligence and an entrepreneurial mind set who will create the next generation of Internet experiences for consumers and advertisers across the globe.