As a CMO, your top priority is to ensure that your business’s brand resonates with its target market. To do this, you need to have an overarching brand strategy that not only looks at the big picture but also examines the smaller details of what makes up a successful brand……
80% of marketing leaders say the volume of campaigns, requests, and content increased over the last year. That’s a lot of new work. We surveyed 259 marketing leaders to understand how they’re overcoming challenges. Here’s a quick look at the insights we found: Marketing leaders are data-rich (but information poor): Nearly half…..
This year there’s been a lot of talk about how NFTs can help marketers get a competitive advantage. Brands like Coca-Cola have already launched successful projects using NFTs. The execution and insights behind these activities show that by adopting new strategies and technologies businesses can differentiate while staying true to…..
Personal branding can pay off in all aspects of life. But if your goal is to fill an emotional void or mask insecurity – beware! Seeking approval from external sources won’t bring lasting satisfaction. Your personal brand should authentically reflect YOU and your values. So don’t fall into the trap…..
Alive. That was my word for 2021… and in it, I’m finding my secret sauce. What’s yours? I’m committed to being in constant conversation with life. Always questioning, always learning – half curious kid, half audacious explorer, half undaunted life alchemist. 150% ALIVE. So as we start the new year,…..
The current state of world events is heart-wrenching, from the Taliban takeover in Afghanistan, the devastation following the massive earthquake in Haiti, and the relentless global spread of the COVID-19 delta variant to the political polarity and incessant misinformation in its wake. Holding hope that the pain today brings a…..
Dare to believe. Dare to believe in something hopeful. Dare to believe in something worth feeling so intensely, something that fuels your purpose, your passion. Dare to believe in something that lights up your world and illuminates your path with its powerful flame. Be Bold. Click To Tweet Dare to…..
Good communication is essential to strong relationships. Communication is the glue that holds together relationships, families, and friendships. Also at work, communication is one of the most important skills. It’s often the difference between a project succeeding or failing – or even a business floundering or thriving. Yet most of…..
Apple’s privacy policy prohibits certain data collection and sharing unless people opt into tracking on iOS 14.5 or later devices. As a result, ads personalization and performance reporting may be limited for both app and web conversion events. People who opt-out of data sharing will not be trackable by pixel…..